Rose City Label continues to walk the green talk when it comes to reducing our waste.  We took advantage of the new free Oregon E-Cycling program which is offered by the DEQ.  This great program allows businesses and individuals to recycle old electronics at local Good Will donation sites.

This Goodwill trailer now accepts many types of Computer CPUs and Monitors, as well as TVs, all for free!

Of course all data was wiped from the hard drives by us prior to recycling, so none of our business or customer data was compromised.

Four old CPU Towers and Monitors, as well as a UPS power supply and assorted keyboards and mice were diverted from the landfill on this trip - thanks to Oregon E-Cycles for making it easy to be GREEN!

www.oregonecycles.org has all the details!

Thanks for contniuing to read and to support our efforts to be a more GREEN company!

One of the terms label printers use that nobody else understands is ‘matrix’.  Matrix is the waste material pulled away from the label stock after labels are diecut on press:

Most all of our labels are diecut on press, right after the printing is done, so all production is done in one efficient operation.  The ‘matrix’ in this photo is being pulled up away from the labels and wound on a spool for disposal.  This is also known as the webbing, or the matrix waste.

New customers frequently ask about ‘Plate Charges’ and why they are needed.  Well, here is a picture of four plates that have been mounted on the printing rolls:

These plates are made from the digital art file that represents your label.  The art is separated into each of the colors used on the job, and a plate is made for each color.  Then, each plate is inserted into the press and is used to physically transfer the ink onto the paper - this is where the printing really happens:

When all of the colors are combined, and the label is diecut, you get a beautiful finished product:

Why Plates? Because despite the rapid growth in Digital Printing, for MANY applications where the label design doesn’t change often, or the runs are large, traditional printing with plates is still the most cost effective, best quality solution for your printing needs.